Where would rock and roll be without hot chicks? Playboy's annual rock music campaign, featuring SXSW shows, band-designed rabbit head t-shirts, and photos by Mick Rock.
M2G makes branded software products for Internet music marketing. As a new brand, strong image-establishing materials were needed.
Back when the economy was good, Playboy threw a lavish party every year to celebrate the Super Bowl. In 2008, the theme was 60s/70s vintage.
J-rock is non traditional in many ways. It's not traditional to Japanese culture, and non-English music isn't traditional in the US. The audience in both countries is mostly youth. So, I got to break a whole slew of editorial traditions.
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