© Playboy Enterprises Inc.; © Lionsgate Pictures

PlayboyU takeover - Disaster Movie

client

Playboy Enterprises / Lionsgate Pictures

objective

Target college-age consumers on Playboy's social networking site.

solution

Since, in a takeover ad buy, the banner ad for the movie runs permanently up top, the challenge was to not make the header art clash with the banner art. Here, Hulk in the header is holding up the banner.

services

• skin design