© 2008 Playboy Enterprises Inc.; © HBO

Sex Tips from
Sex and the City

launch

client

Playboy Enterprises / HBO

objective

Men can learn a lot from observing women's uncensored sex lives. Animated web ad banners were created to promote Playboy's crossover web feature of sex tips for men based on the TV show Sex and the City.

solution

Metaphorical stock imagery was used to allude to the content of the tips, along with official show artwork. Never before had a dirty mind come in handy at work.

services

• Flash animation