purple SKY Magazine

client

Clear Phoenix Media

objective

Art direction and design for an English language magazine about Japanese rock music. J-rock, as we call it, is an underground yet growing scene. Remix Design had the opportunity (and burden) of taking the brand from the groud up: from logo and identity to editorial concept and execution.

solution

J-rock is non traditional in many ways. It's not traditional to Japanese culture, and non-English music isn't traditional in the US. The audience in both countries is mostly youth. So, we broke a whole slew of editorial traditions. Bright color was used liberally and white backgrounds were rarely used. Except for columns of type, which kept to a grid (mostly), spreads were extremely freeform, treated as canvases instead of rigid blocks.

services

• art direction
• branding
• editorial design
• logo design
• site coding
• site design