13 Brand

objective

An angsty, rebellious clothing brand that's really good on the inside, just acting out to get attention. It had a bad childhood, misunderstood by its parents, Punk and Prep. It struggles to carve out its own identity in a small boutique on St. Marks's Place.

solution

The feeling of punk aesthetics was smoothed into a cleaner form, using curveless, carving-like letterforms. The punk technique of deconstruction was used on the letterhead.

services

• logo design
• site design
• stationery design